Google Search Makeover: Amazon sells multiple products from Google search. But, Amazon is eating all the molasses of profit by surpassing that Google search. And that’s why Google is going to change the makeover of search.
Google search is also being used extensively due to the increasing use of the internet from smartphones. Everyone first uses Google to search for anything on the Internet. Also, Google search is used to travel from one place to another. Apple iPhone customers have not yet started using Apple Maps for this purpose. In other words, Google dominates everywhere. However, a recent report in The Wall Street Journal reveals how companies like Amazon are eating away at Google’s profits. And that’s why this search engine giant is being forced to streamline Google search.
What’s changed in Google search?
The biggest change, in online shopping. Recently, Google made clear the groundbreaking change in search results at an event. According to the company, the use of artificial intelligence for search has increased tremendously. Google is using the Multitask Unified Model (MUM) for this. According to the company, the new MUM model is much more effective than the previous BERT model. Special emphasis is being placed on ensuring that customers do not stop using Google services and apps in any way.
When you search for a sweater, Google will show you a review video of the sweater, as well as an online shopping link for buying a sweater and a blog about the sweater. Also, prices can be viewed on various websites without leaving the search page. Using Google’s shopping graph has made this difficult task possible. Google finds these products from 24 billion listings. As a result, millions of merchants regularly appear in Google search results. In a word, Google wants to take search forward by betting on e-commerce. And the main reason behind this is of course Amazon.
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How does Amazon get into trouble with Google?
According to the report, 53 per cent of people in the United States choose Amazon when searching for consumer electronics because of being an e-commerce website. As a result, there are more searches on Amazon than ever before. The report explicitly claims that these customers are opting for Amazon instead of Google. In 2019, Google’s market share in this segment was 61 per cent, which has now dropped to 57 per cent. In 2021, Amazon earned 14 14.82 billion by showing ads, which is 82 per cent more than last year. Google is still six times ahead of Amazon in terms of advertising revenue. However, at the same time, Google’s revenue has increased by only 50 per cent, which is a matter of concern.
What steps is Google taking to stop Amazon?
Over the past few years, Google has made online shopping a priority in search engines. At the same time, Google is looking at customers and retailers to outperform Amazon, the report said. Google does not have to advertise to show any product in search results. Also, Google does not charge a commission for purchases made by clicking on a link. As well as again, Shopify is working hand-in-hand to make listing 2 million merchants easier.
Meanwhile, keeping in mind the customer, Google has come up with a new search result to beat Amazon. The new search results look a lot like Amazon. There is extra emphasis on the picture. There is also a quick view of important information about a product. And as a result, new competition has started between the two fast tech companies. However, no one knows who will win this battle except the only time!
I hope you understand Google VS Amazon Biggest War and who will win. If you have any queries about this please comment us or mail us.